Trends and Convergence in Television

Thursday, January 1, 2009

Cable
Cable television has reshaped the face of modern television. Within 2 years there were 14 such companies in the united stated, all designed to improve reception through the importation of distant signal (delivering stations from distant locales)

Empowering the Independents

Cable has had another, more subtle but every bit as powerful impact on the networks. Cable has helped equalized the size of the audience for independent and affiliated stations

Fist-Run Syndication

Syndicated programming is coming into viewer’s home in several new and important ways. In the era of network domination, first-run syndication was rarely attempted, except for game and talk shows.

VCR

Introduced commercially in 1976, videocassettes recorders now sit in more than 91 ofU.S. homes. In some places, Flagstaff, Arizona, they are in more than 97%.. The good news for the television industry, however, is that VCRs allow time-shifting, or taping a show for later viewing.

DVD

With DVD, viewers can stop images with no loss of fidelity; can subtitle a movie in a number of languages.etc. Innovations such as these have made DVD the fastest growing consumer electronic product of all time.

Interactive Television

It is not only the internet that permits interactivity. Cable and satellite also allow viewers to talk back to content providers. Interactive television, already here for some will eventually be a part of every viewers/user’s media environment, providing a number of services:
• Video-on-demand (VOD)
• Web and Internet access
• One-click shopping
• Local information on demand
• Program interactivity
• Interactive program guide

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