Friday, January 2, 2009
The Networks and Program Content
Why do network and network-type content dominate television? Availability is one factor. There is 60 years worth of already successful network content available for airing on local stations. A second factor is that the production and distribution mechanism that have long served the broadcast networks are well established and serve the newer outlets. The final reason is us, the audience. The formats we are most comfortable with – our television tastes and expectations – have been and continue to be developed on the networks.
Why do network and network-type content dominate television? Availability is one factor. There is 60 years worth of already successful network content available for airing on local stations. A second factor is that the production and distribution mechanism that have long served the broadcast networks are well established and serve the newer outlets. The final reason is us, the audience. The formats we are most comfortable with – our television tastes and expectations – have been and continue to be developed on the networks.
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