Saturday, January 3, 2009
The 1960s saw some refinement in the technical structure of television, which influenced its organization and audience. In 1962 Congress passed all channel legislation which required that all sets imported into a manufactured in the Unites States be equipped with both VHF and UHF receivers.
The 1960s also gave rise to a descriptive expression often used today when television is discussed. Speaking to the 1961 convention of the National association of Broadcasters, John F. Kennedy’s new FCC chair, Newton Minow, invited broadcasters to
sit down in front of your television set when your station goes on the air and stay there without a book, magazine, newspaper, profit and loss sheet, or rating book to distract you, and keep your eyes glued to that set until the stations signs off. I can assure you that you will observe a vast wasteland.
The 1960s also gave rise to a descriptive expression often used today when television is discussed. Speaking to the 1961 convention of the National association of Broadcasters, John F. Kennedy’s new FCC chair, Newton Minow, invited broadcasters to
sit down in front of your television set when your station goes on the air and stay there without a book, magazine, newspaper, profit and loss sheet, or rating book to distract you, and keep your eyes glued to that set until the stations signs off. I can assure you that you will observe a vast wasteland.
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